In 2017, the province celebrated its 150th anniversary and our team provided key creative support during the year long campaign. While the logo was created by an external agency, it was up to us to adapt the agency's vision and create a complete visual identity system that worked across a diverse range of products. As the campaign developed, so did the scope of work and I ended up designing everything from thumbnails for Spotify to a GO train vinyl wrap.
ONtour - free concert series
As a part of the Ontario150 celebrations, the government organized a free concert series for the entire province. ONtour brought the best of our musical talent to hometowns across Ontario. Every concert required a campaign targeted to each local area. To tackle this mountain of work, I created a system that incorporated local landmarks and a library of customizable illustrations with the Ontario150 brand.