Ontario150

In 2017, the province celebrated its 150th anniversary and our team provided key creative support during the year long campaign. While the logo was created by an external agency, it was up to us to adapt the agency's vision and create a complete visual identity system that worked across a diverse range of products. As the campaign developed, so did the scope of work and I ended up designing everything from thumbnails for Spotify to a GO train vinyl wrap.

 Artwork adapted for facebook, twitter and instagram ads

Artwork adapted for facebook, twitter and instagram ads

 Artwork adapted for facebook, twitter and instagram ads

Artwork adapted for facebook, twitter and instagram ads

 Artwork adapted for facebook, twitter and instagram ads

Artwork adapted for facebook, twitter and instagram ads

 Artwork adapted for facebook, twitter and instagram ads

Artwork adapted for facebook, twitter and instagram ads

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 Template for posters and print ads

Template for posters and print ads

 Digital album cover

Digital album cover

 

ONtour - free concert series

As a part of the Ontario150 celebrations, the government organized a free concert series for the entire province. ONtour brought the best of our musical talent to hometowns across Ontario. Every concert required a campaign targeted to each local area. To tackle this mountain of work, I created a system that incorporated local landmarks and a library of customizable illustrations with the Ontario150 brand.

 Facebook ad for the Sudbury ONtour stop

Facebook ad for the Sudbury ONtour stop

 Local areas were also flooded with custom OOH marketing

Local areas were also flooded with custom OOH marketing

 Shareable for facebook and twitter

Shareable for facebook and twitter

 Shareable for facebook and twitter

Shareable for facebook and twitter

 Shareable for facebook and twitter

Shareable for facebook and twitter

 Travelling stage with animated logo

Travelling stage with animated logo

 General shareable to promote tour

General shareable to promote tour

 General shareable to promote tour

General shareable to promote tour

 General shareable to promote tour

General shareable to promote tour

 
 Key partners received a kit of custom shareables to tweet and share.

Key partners received a kit of custom shareables to tweet and share.

 Each event had its own facebook page

Each event had its own facebook page