Your Square Mile

 

The global economic crisis hit the UK hard and local groups are looking for ways to bridge the gaps left by the government’s severe funding cuts. “Your Square Mile” or YSM unites individual community groups across the UK and helps them to tackle their own unique problems through local volunteers. YSM needs a visual identity system that links small communities nationwide, but also celebrates their local identities.

 
 
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Every local identity has its own ‘fingerprint’, created with data from the social profile of each area. As YSM takes effect, the fingerprints will evolve to reflect change in the local community. The “national’ Your Square Mile logo is created using the building blocks of this system. While the individual identities may be different, their roots in the same system that ensures the brand is united on a local and national level. The fingerprints use data from collected by the government as well as studies conducted by IpsosMORI on behalf of YSM.

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A part of the YSM program involves ‘info points.’ YSM is working with local councils and BT to hook up decommissioned phone boxes into community-based interactive notice boards or ‘info points.’ These info points ensure everyone in the community can access local information. With the luddites in mind, the interface for the info points is designed to be simple and very tactile.

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A part of the YSM program involves ‘info points.’ YSM is working with local councils and BT to hook up decommissioned phone boxes into community-based interactive notice boards or ‘info points.’ These info points ensure everyone in the community can access local information. With the luddites in mind, the interface for the info points is designed to be simple and very tactile.